With over 15 years of experience in providing residential care services for elders in Hong Kong. He is now on a research on “Developing a customer-driven accreditation system for elderly residential care homes in Hong Kong”, focused on developing a comprehensive accreditation system for the long term elderly care service industry. The research aims at establishing a balance between the government, service providers and service users in the best interests of elderly with needs. The research incorporate ideas adopted from overseas accreditation systems, and theories especially in the marketing aspects, which provides a feasible “All-win” solution for all the parties in the elderly care industry.